Over 40 years

World Class leaders in the flooring industry

Whether you’re building or remodeling your home, Floors by Roberts is a name you can depend on for all types of quality flooring products and trusted customer service.

Offering phenomenal customer service and the finest flooring for over 40 years!!

carpet Swatch


Discover endless design options for wall-to-wall cushioned comfort.

hardwood Swatch


Make a distinctive statement with character, graining, & color variation.

laminate Swatch


Simple, functional, & lovely. The epitome of great interior design.

VINYL swatch


Beautiful styles that perfectly replicate hardwood, tile or natural stone.

VINYL swatch


Beautiful styles that perfectly replicate hardwood, tile or natural stone.

tile Swatch


Creative, practical and charming, tile can take your style to a whole new level.



Easily enhance the look of any room simply by adding a unique area rug.

shaw carpet

Unparalleled Flooring Experience

For almost 40 years, our family-owned and operated business has been providing customers throughout NE Wisconsin with superior flooring solutions and personalized customer service. Whether you prefer hardwood, luxury vinyl, tile and stone, laminate, carpet or area rugs, we carry an extensive inventory of top-quality, brand-name flooring products, all at affordable prices.

At Floors by Roberts, we have the added value of being a third-generation family business. We have worked long and hard to build – and maintain – trust with our customers. We truly understand how complex flooring can be and strive to make the process as positive and customized as possible. Our unparalleled industry experience combined with our specialized interior design and installation services make us unmatched flooring experts, so you don’t have to be!

Why choose us?

No matter what type of quality floors you’re looking for, you’ll find the exact style, color and material you want in our expansive inventory that is guaranteed to meet your design needs, lifestyle and budget.

Tuftex Aspen Creek


Our knowledgeable sales reps, expert designers and experienced installation professionals have been satisfying customers for nearly four decades! See what our customers have to say!

Save up to $500 on Shaw Flooring

Anderson Tuftex
Shaw Floors
Karastan Logo
Dream Weaver Logo
Floors by Roberts