Shop Flooring Products from Floors By Roberts in Appleton, WI

Appleton's Flooring Store — Family Owned Since 1974

Browse hardwood, carpet, LVP, tile, and area rugs from Fox Valley's most trusted local showroom.

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Floors By Roberts — Fox Valley's Flooring Showroom for Every Room

Floors by Roberts is a family-owned flooring showroom serving Appleton and the greater Fox Valley since 1974. Located at 2900 Zuehlke Dr E in Appleton, WI, we carry a wide selection of hardwood, carpet, luxury vinyl plank, tile, and area rugs for both residential and commercial projects.

Our in-house team handles professional installation and post-installation follow-up, so you have one trusted team with you from start to finish.

Call: (920) 739-2092

Showroom Hours

Monday & Thursday: 9:00AM – 6:00PM
Tuesday, Wednesday & Friday: 9:00AM – 5:00PM
Saturday: 9:00AM – 1:00PM
Sunday: Closed

OVER 50 YEARS IN BUSINESS

WORLD CLASS LEADERS IN THE FLOORING INDUSTRY

Whether you're building or remodeling your home, Floors by Roberts is a name you can depend on for all types of quality flooring products and trusted customer service.

Offering phenomenal customer service and the finest flooring for over 50 years!!

Shop Flooring for Every Room, Style & Budget

Floors by Roberts carries everything you need under one roof. Browse our wide selection of hardwood, carpet, luxury vinyl plank, tile, and area rugs with hundreds of styles, colors, and price points to fit any project. Stop into our Appleton showroom to see and feel the difference in person, or take samples home to find the perfect match before you commit.

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CARPET

Discover endless design options for wall-to-wall cushioned comfort.

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HARDWOOD

Make a distinctive statement with character, graining, & color variation.

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LAMINATE

Simple, functional, & lovely. The epitome of great interior design.

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VINYL

Beautiful styles that perfectly replicate hardwood, tile or natural stone.

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TILE & STONE

Creative, practical and charming, tile can take your style to a whole new level.

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AREA RUGS

Easily enhance the look of any room simply by adding a unique area rug.

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More Than Just Floors — We're With You Every Step

At Floors by Roberts, our job doesn't end when you find the flooring you love. Here's how we help you from start to finish:

Flooring Installation — Our dedicated in-house team handles hardwood, LVP, carpet, tile, and stair runners. Every project comes with our installation guarantee and a post-installation follow-up to make sure you're completely satisfied.
Free In-Home Measuring — Not sure how much you need? We'll come to you. Our team offers free in-home measuring so you get accurate estimates before you buy — no guesswork, no surprises on installation day.
Commercial Flooring — We supply and install commercial-grade flooring for Fox Valley businesses of all sizes, from offices and retail spaces to multi-unit properties, built to handle high traffic and daily wear.
Custom Rug Binding — Have a carpet remnant you love? We'll turn it into a professionally finished area rug, sized exactly to your space. One of the most unique services available in the Fox Valley.

Ready to get started? Contact us today and let our team help you find the right solution for your home or business.

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What People Are Saying

Our knowledgeable sales reps, expert designers and experienced installation professionals have been satisfying customers for nearly four decades! See what our customers have to say!

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