Your Trusted Flooring Experts
A History of Excellence
A family business through and through, Floors by Roberts was founded in 1973 by current owner, Mike Roberts, and his father, Dan Roberts. What originally began as an installation company eventually evolved into an expansive flooring retail business featuring today’s top-quality brand-name flooring solutions. After over 50 years of serving Fox Valley, including Appleton, Kimberly, and the surrounding areas of NE Wisconsin, our entire company – from sales to installation – is still wholly owned and operated by the Roberts family, whose commitment to customer service and satisfaction remains our number one priority.
At Floors by Roberts, our vast flooring expertise, spanning nearly four decades, enables our specialists to provide knowledgeable insight and guidance on each project, from start to finish. Our highly trained interior designers offer personalized design consultation to help bring your decorating desires and plans to life. In addition to our professional installation services with excellent warranties, we also offer free measurements, carpet-binding services, and special financing opportunities.
At Floors by Roberts, we specialize in quality flooring. Our massive Appleton showroom carries the highest-quality of brand-name hardwood, luxury vinyl, tile and stone, laminate, carpet and area rugs, all at affordable prices. We also carry popular floor cleaning supplies for direct purchase, options for a unique under-floor radiant heating system, and different types and grades of underlayment, all to help you achieve high-performance flooring.
Recognized Quality /Award-Winning Services
Customers in and around Appleton have grown to depend on Floors by Roberts for superior flooring products and award-winning services. We we’ve won the Best of the Valley Post-Crescent Award in 2006, 2008, 2009, 2011, 2013, 2014, 2015, and 2017.